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Online dating industry brazil

Within a year, the online dating as a category went from desktop to mobile-dominated.

IAC is monetizing daters across all ages across all demographics.

This could be attributed to Tinder’s reputation as a more “shallow” dating app, compared to traditional sites.

However, research also found that a quarter of Tinder users are already paying for online dating, compared to one in eight dating site visitors.

Translating these users into Tinder Plus customers will be an important next step for the company in the future.

In line with the above findings, 72% of Tinder’s user base is visiting other online dating sites, with mobile phones the most important access devices at 58%, followed by PCs (54%) and tablets (35%).

Key Tinder Statistics By September 2014, Barclays predicted the app’s valuation to reach $1.1bn by the end of 2015, now managing more than one billion swipes a day.

The bank expected Tinder to reach 20m active users by April 2015 and IAC to start monetising a projected $180m in revenue in 2015.

Tinder has 38% of female users and 62% of male users with more than half of them being single (54%).